Who We Are
About Us



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Our Journey
How Our Company Transformed Beauty Standards

The Hair Simulation Company (HSC) and its sister company, Permanent Makeup and SMP of Atlanta, have evolved over the past nineteen years, offering a variety of services, including Scalp Micro-Pigmentation (SMP) for adding the illusion of more hair.
Cheryl Rosenblum, founder of The Hair Simulation Company, was the first licensed tattoo artist to perform cosmetic tattooing in the State of Georgia. Cheryl is board certified to practice and teach cosmetic tattooing, is also the founder of Permanent Makeup and SMP of Atlanta, and has trained cosmetic tattoo artists from all over the country. Currently, Permanent Makeup and SMP of Atlanta specializes in Eyebrow Micro-blading for both men and women.
The Hair Simulation Company specializes in SMP, which is a perfect solution for creating a more dense hairline or filling in thin areas. Our Medical SMP is amazing for hiding transplant scars and can be used with an existing hair transplant to add density. We have been in the SMP industry for almost twenty years.
HSC, through our constant need to revolutionize the industry, has embarked on introducing the world-renowned Scalp Micro-Pigmentation, which we have mastered and have been offering to our valued customers for nineteen years. This innovative treatment can restore even a completely hairless head to look like a full head of well-groomed hair.
SMP is the best non-surgical treatment for female and male hair loss: a life-altering treatment where natural pigments are applied to replicate the natural appearance of real hair.
Cheryl started tattooing hair transplant scars on all skin types over nineteen years ago and started using SMP on on her own crown. After many successful years, she opened Hair Simulation Company, which specializes in SMP for men and women with Afro-textured hair.
During 2018, she has expanded the service and added a lighter version of SMP for her Hispanic and Mediterranean clients.
Cheryl has refined her practice over the years; and her highly skilled team and support staff consists of master barbers, barber instructors, cosmetic tattoo artists, cosmetologists, and medical professionals. We are proud of our professional team and the specialized expertise everyone brings to our Hair Simulation treatments and procedures.
Our Team
The Artisans Behind Your Beauty Transformation


A Little About Cheryl Steinberg Rosenblum
Cheryl has been in business for over nineteen years and her and her team has performed over 16,000 procedures. Cheryl has served on the Board of Directors of The Georgia Micro-Pigmentation and Permanent Makeup Association. Cheryl has done the makeup for the cover of the Piedmont Review, one of Atlanta’s leading local magazines.
Cheryl has been studying Permanent Cosmetics for over nineteen years, and continues her ongoing education to this day. She has trained with John Hashey, one of the leading instructors of Permanent Cosmetics.
John is a certified instructor with the American Society of Micro Pigmentation. Cheryl also has extensive makeup training with Eli Najim of Eli Najim International. Eli is one of Atlanta’s leading makeup artists. Some of her other training includes work with Sarah Mays Roberts. Sarah is known as one of Hollywood’s favorite makeup artists.
Cheryl has a certification in the manual micro blading method with Leslie Lind of Perfect Appearance, and a certification in the rotary method with Dixie Medford of the Texas Institute of Permanent Cosmetics. Cheryl has also taken advanced brow design with Permanent Cosmetics International, in Miami, Florida. This year, she had the honor of taking a Tattoo Machine Operations course with the most famous Tattoo Artist in the U.S., Lyle Tuttle (Founder of the Tattoo Museum). In addition to completing the Full Micro-Pigmentation Master Training Program, Cheryl has developed her own technique.