Media

News & Articles:

       Atlanta Jewish Times

       CBS 46 Reports

       Dekalb News

       Prick Tattoo Magazine

       Season Magazine

       Southern Flair Magazine

       The Piedmont Review

       The Breast Cancer Site.com: Article #1

       The Breast Cancer Site.com: Article #2

       http://www.amoena.com/tbcs/QualityOfLife/IntimacySex/SexualityandBreastCancerSIDEBAR.htm

       http://makeup.lovetoknow.com/Permanent_Makeup_for_Bald_Head

       Article on permanent makeup benefits when diagnosed with Cancer

       Article on Permanent Makeup Of Atlanta

       African American and Cosmetic Tattooing for Bald Spots

       Tattoo Hair Simulation: A New "Cure" for Male Pattern Baldness?

August 5, 2003

CBS 46 Report on Permanent Makeup

Permanent make-up: it's just what it sounds like, permanent. So why are so many women getting it done by people with very little experience?

Permanent makeup is becoming very popular. It’s actually very precise tattooing. In fact, many times, the artist uses a tattoo machine. So take it from folks who learned the hard way, you don't want to get it done by just anybody.

Vicki Cook wanted permanent color in her lips, just a little bit, to contrast with her fair skin. She ended up with purple splotches on her lips. "She couldn't get the color right. I wanted a pink and I was lavender, so I went back for a correction of the color and each time it was darker. I went 5 times."

Bonni Scavo wanted some bare spots filled in on her eyebrows. She wasn't happy with her results either. “They just to me have a blotchy look and a squared off look. It's not what I wanted."

But, this makeup is permanent, tattooed onto their faces. "It's disheartening when you spend money to improve something and then you feel like it's worse than when you started," says Vicki.

And correcting permanent makeup mistakes is not easy. "It's about ten times more difficult to correct than it is to do it right in the first place,” says Cosmetic tattoo artist Cheryl Steinberg.

Cheryl Steinberg is one of only a handful of board certified cosmetic tattoo artists in Georgia. She agreed to correct Vicki's lips and Bonnie's eyebrows. Turns out, about 40-percent of Cheryl’s work involves correcting other people's mistakes.

Take a look at these examples of permanent makeup gone wrong. Dark lines around the lips or a grossly irregular shape, poorly designed eyebrows or eyeliner that ended up an eighth of an inch below the eye rim.

Cheryl says the problem is, almost anyone can become a cosmetic tattoo artist. "There's classes on the internet that you could get little certificates by maybe paying a couple hundred dollars and they'll teach you on a video."

But both bonnie and Vicki will tell you, what counts is experience. Vicki now tells anyone thinking about permanent makeup. Don't be as naive as she was the first time around. "First of all, ask for a reference, because she wouldn't have had any."

You also need to find out what kind of training the artist has and how long he or she has been in business. Ask for references, and call those clients. Bottom line, it's your face.

GOOD MORNING ATLANTA MAKEOVER!!!

CBS 46 did a special makeover report. Joy Barge, traffic reporter had her eyebrows and lips tattooed. See Joy on the morning show and look at her brows!!!

Permanent Makeup of Atlanta Goes All Out

Beth Dolgner

Thursday, 29 June 2006

Cheryl Rosenblum is anything but your typical tattoo artist. The proprietor of Permanent Makeup of Atlanta is in the business of making people look good, and she has a long list of happy clients that include cancer survivors, accident victims and people whose surgeries have gone awry. Permanent Makeup of Atlanta offers cosmetic tattooing, and Rosenblum’s work includes adding color and definition to lips and eyebrows as well as scar camouflage, areola pigmentation and hair simulation.

While some of her clients simply want to improve their looks with lip or brow tattooing, Rosenblum says that eighty percent of her clients are there because of a traumatic event, such as “if someone’s lost their eyebrows from chemo and you’re able to give them back their eyebrows because they’re so self-conscious about it,” she explains. “For their lips, if they’re abused and their lips are lopsided. With the hair, a man is so self-conscious about that and you can see why he won’t walk around in public. It makes a big difference for them and they’re more appreciative. Most of the people are doing it for a reason.”

Little things like eyebrows can make a huge difference, and Rosenblum recalls a client who got a healthy dose of self-confidence along with her new brows. “One lady, she got into a wreck and she used to be really pretty, but it scarred her brows up and knocked them all off. She got so depressed that she gained a hundred pounds. Then she came in here and had her brows done. It looked so good and lifted her spirits so much that the next time I saw here she had lost 70 pounds.”

Cosmetic tattooing is a small industry in Atlanta, and Rosenblum stresses the importance of choosing an artist who has the right credentials, plenty of experience and, above all, happy customers.

One of the aspects of Permanent Makeup of Atlanta that sets it apart is Rosenblum’s method. Rosenblum is the only local cosmetic tattoo artist who does her work by hand. “It’s a night and day difference doing it by hand versus by a machine,” says Rosenblum, who is Board Certified by the American Academy of Micropigmentation and has her tattoo license. “I use more acupuncture needles and they’re much smaller. Other people who do it by hand use big needles.”

Among her specialties is hair recreation and scar camouflage. Those skills are put to use on men who have tried to battle hair loss by getting transplants, a process that can leave disfiguring scars. Luckily, Rosenblum is skilled at not only covering the scars, but she can also do delicate micro-tattooing that simulates hair.

As a result, Rosenblum has plenty of clients who come to her as an alternative to hair transplants, including women. “A lot of African-American women have thin spots on their head, and (cosmetic tattooing) is really popular. It’s undetectable if you do it right,” says Rosenblum. “For guys, it’s a good alternative to hair transplants, especially if you just have a couple of bald spots. You’d be surprised how many guys wear makeup on their heads (to cover the bald patches), but they get tired of that.”

Rosenblum also does scar camouflaging on women who have had mastectomies or breast augmentation that has left scarring. Areola pigmentation is another service offered to help women who have had mastectomies regain their natural look and self-confidence.

Located in Buckhead, Permanent Makeup of Atlanta is in a charming shop called All About You, where Rosenblum has plied her trade for seven years. All About You looks like the quintessential beauty salon and in fact houses a full-service hair salon. The intimate interior has an elegant air with touches of gold and high ceilings decorated with murals of cherubs frolicking against a blue sky. A private area with a reclining chair is where Rosenblum plies her trade, giving clients a relaxed, comfortable environment.

The name All About You is a tribute to Lynda Duncan, the original owner of the shop and a woman that Rosenblum recalls fondly. She explains that “originally I was next door, and I got to know the owner here and ended up leasing the (tattooing) space from her. We worked together for two or three years. Lynda was here for 15 or 20 years, and she had her apprentice, Hannah Preston. It was an old style salon, with chocolates and coffee. She had thyroid cancer and she ended up passing away. Her family, rather than selling the place, decided to leave the place as-is and Hannah and I took over the shop. Everything in here is exactly the same. We still have the chocolates, and you don’t drink out of a paper cup; it has to be crystal. There were things she did that we still do.”

Permanent Makeup of Atlanta is located at All About You in the Paces Ferry Place shopping center near the corner of Paces Ferry Place and Paces Ferry Road. Their website, www.permanentmakeupofatlanta.com, has plenty of “before and after” pictures that show just what cosmetic tattooing can do. Rosenblum also encourages potential clients to come by the shop for a free consultation, and to watch her perform a procedure. Permanent Makeup of Atlanta can be reached at 404-229-7372.

PERMANENT BEAUTY Tattoos that make you pretty

by Sharon Needles

Photos by Chuck B.

Before

After

Most mornings, I hate waking up. Not only do I have to endure the painful realization that my boyfriend can lie in bed, snug as a bug in a rug for another two hours, but I have to go through the cosmetic ritual that so many women have had to endure for centuries - painting the face, which depending on how many times I've hit the snooze button, can take anywhere from 10 to 20 minutes. Oh, glory be the day when I can whip a comb through my hair and walk out the door. Well ladies, it has arrived - cosmetic tattooing.

Cosmetic tattoos, or micropigmentation, is an effective and virtually painless solution to create natural looking eyebrows, eyeliner, lip liner or lipstick. Unlike conventional tattooing, the process is generally less painful thanks in large part to numbing creams and less penetration with the needle. Of course, this can vary depending on the cosmetic tattooer.

To find out how the procedure is actually done, we went to visit Cheryl Steinberg of Permanent Makeup of Atlanta. Cheryl, who works out of Another You in Buckhead's West Village shopping district, demonstrated on the lovely Linda Amaru. Linda, like many women who have experimented with the popular cosmetic procedure, wanted to give her previously tattooed brows a little lift by enhancing her sparse natural brows with a little color and shape, giving them a fuller appearance. She got her first brow tattoo about six years ago at Peter's Tattoo in Long Island, but knows all to well how difficult it can be to find a tattoo artist who will perform the procedure - many tattooers won't tattoo the face at all.

Cheryl applies the numbing cream.       Drawing on the eyebrows.

To prepare Linda's transformation, Cheryl preps Linda's brows with numbing cream. Once the brows feel soothed, Cheryl draws the shape of the desired brows, outlining where the actual tattoo will be. After consulting with Linda and making minor adjustments, Cheryl applies the first layer of ink, after which she applies another numbing agent once the skin is broken, this one stronger than the first.

Many cosmetic tattooers use tattoo machines - Cheryl's, in fact, will soon be displayed in Lyle Tuttle's world renowned Tattoo Museum in San Francisco - but for the delicate eye area, Cheryl prefers using the hand poking method. For some clients, "the sound of the machine can be very intimidating, especially for someone who has never had a tattoo," says Linda. "It's very calming to have someone do it by hand."

Tattooing by hand!                              Fine tuning with a brush and pigment.

Midway through, Cheryl checks to make sure the lines are symmetrical and the shape is okay. The brow area closest to the nose is done last. Once the basic line and shape are inked in, the "thickening" of the brows comes last - a final, deeper sweep of color to give it that fuller effect.

As with other tattoo procedures, a reputable cosmetic tattooer should use sterile or disposable needles and tubes. The effect generally lasts anywhere from 12-48 months, but the time and money you save on cosmetics can be well worth it - "I just shaved 12 minutes off my morning!" says Linda. Wow, that means I could hit the snooze button at least two more times.

The finished masterpiece!

Cheryl Steinberg has studied permanent makeup application for over five years and is also certified by the Academy of Micropigmentation. Her studio is located at the Another You salon at 3209 Paces Ferry Place and she also works out of the Atlanta Institute for ENT & Facial Esthetic Surgery in Dunwoody. In addition to her cosmetic services, she is also available for one-on-one apprenticeship training.

Season Magazine Article

Southern Flair Magazine Article

Makeup Done for front cover:

Article Featured on:

YES THEY'RE FAKE:

Tips For Choosing A Good Micropigmentation (Permanent Make-up) Artist/Technician

Brought to you by a friend of mine, Cheryl Steinberg with Permanent Make-up of Atlanta, who happens to be the first licensed Permanent Cosmetic Tattoo Artist:

Permanent Makeup can be a beautiful enhancement if done properly. The question we all ask is "How do we find a good technician?" It is not easy but here are a few tips:

1. Make sure they are properly licensed. If not, in case of an accident the insurance will not cover you. Also, the fact that they are properly licensed shows that they have respect for the profession.

2. Ask if they are board certified by the American Academy of Micropigmentation. That is the highest honor they can get, and it takes a minimum of a year of hands on experience to even be eligible. In the future, all states may require all permanent makeup technicians to be board certified. The fact that they are board certified also shows a seriousness for their profession, and that they are not fly by night. Getting board certified is not cheap and is time consuming.

3. Are they a licensed Tattoo Artist? This shows that they have a tattoo background and understand the fundamentals of tattooing.

4. Are they insured? Ninety-nine out of a hundred times you will be fine, but check it out. At least make sure you are insured in case of an allergic reaction.

5. Do they have a contact that is a Doctor who handles emergencies allergic reactions, pigment removal...

6. Check out their portfolio. Look at the pictures and look at actual people they have done. Does the makeup look like something you would like on yourself.

7. How is your technicians makeup? If her makeup isn't flawless why would yours be?

8. Check out their facility. Is it in their living room or kitchen table or is it located at a clean and sanitary environment.

9. What type of machine do they use? Rotary machines are limited in needle selection and unless they are extremely experienced the work can be less then desirable.

10. What is their education? Do they have adequate education or have they attended a home course or 2 day course?

11. Do they use a standard Tattoo Machine? Those are usually the best. Who taught them. How long have they used the machine? Do they use different shading needles for the lips? Do they have a disposable needles and tubes?

12. What is their pain management? They should use a topical before and during, The most popular is DOC C before and TAG during.

13. Have they had experience as a makeup artist. Many technicians have no makeup background and you will see lots of MIS lined lips, badly shaped brows. Look again at their pictures for color, but pictures can be altered so look at actual people of possible. 14. Ask if they do corrective procedures. Some don't because of liability, but most good technicians do. Look at their correction.

Hopefully this will help. Feel free to look at my web site, it has lots of information. Also, I am available by email to talk. I am here to help. My Web Site is www.permanentmakeupofatlanta.com my email is makeupatlanta@aol.com

Check out the AAM directory for a list of technicians in your state. Thanks and good hunting! ~ Cheryl

Article Featured on:

Facing Facial Facts

Sexuality and Breast Cancer - Sidebar

Next to hair, skincare and makeup are two prime concerns with regard to appearance among breast cancer patients.

For skincare, chemo patients need to take special precautions. Chrissy Thomas, RN, owner of About Face Skin Care (www.aboutfaceskin.com), specializes in skin rejuvenation, and says she uses healing and calming therapies—versus abrasive and exfoliating ones—for chemo patients.

Thomas’ facials infuse the skin with moisture since, during chemo, the oil glands stop producing as much oil. She also applies antioxidant treatments—with natural ingredients—since she says antioxidants repair the damage from free radicals in the cells.

Thomas advises chemo patients to see a skincare professional even if they choose an at-home skincare program because chemo can make the skin sensitive to standard product ingredients, causing skin reactions.

“Also, don’t forget about taking care of your lips,” she says. “They need protection with a good quality lip balm. And, most important, use a broad spectrum UVA, UVB sunscreen and reapply twice as often during your chemo program.

“Finally, many of my customers who undergo chemo experience dryness and rashes from regular soap, so I advise them to use a gentle, moisturizing product.”

Although women are most likely to turn to a cosmetic specialist for application techniques to offset the loss of eyebrows and eyelashes, others are discovering permanent makeup artists, also known as cosmetic tattoo artists.

Cheryl Rosenblum, owner of Permanent Makeup of Atlanta (www.permanentmakeupofatlanta.com), who was the first licensed cosmetic tattoo artist in the state, draws a distinct line between her specialty and a regular tattoo artists, whose training and dyes are different.

"Many of my customers choose permanent makeup for medical reasons," she says. "Cancer patients lose their eyebrows and eyelashes, or their hair doesn't come all the way back in, so I fill in the bald spots. I also address surgery scars, and even create 3-D artificial nipples for women who've had mastectomies and don't want to go through another surgery."

An obvious benefit of permanent makeup is it doesn't come off when you sweat, bathe or swim, like regular cosmetics do. Another plus is that a professional can create a perfect shape for eyebrows, eyeliner and even lips, which is more difficult for the average woman to draw on each day.

"I advise customers to fill in their eyebrows before they fall out, so they’re already in place," she says.

Rosenblum warns women who are interested in cosmetic tattooing to carefully select who they hire.

“A certified cosmetic tattooed artist, like me, uses organic inks versus conventional tattoo inks and applies custom color combinations so dyes won't discolor when exposed to sunlight.” Her work is also hand-drawn to give a softer, more natural look compared to regular tattoo artists, who use machines.

"Some people have a weird concept about permanent makeup," she says. "They envision it looks like magic marker, but it actually looks natural. Anyone who wants to learn more about permanent makeup should go for a consultation."

24 life

Next to hair, skincare and makeup are two prime concerns with regard to appearance among breast cancer patients.  For skincare, chemo patients need to take special precautions. Chrissy Thomas, RN, owner of About Face Skin Care(www.aboutfaceskin.com), specializes in skin rejuvenation, and says she uses healing and calming therapies ”versus abrasive and exfoliating ones” for chemo patients. Thomas™ facials infuse the skin with moisture since, during chemo, the oil glands stop producing as much oil. She also applies antioxidant treatments ”with natural ingredients” since she says antioxidants
repair the damage from free radicals in the cells. Thomas advises chemo patients to see a skincare professional even if they choose an at-home skincare program because chemo can make the skin sensitive to standard product ingredients, causing skin reactions.

Also, don't forget about taking care of your lips, she says. They need protection with a good quality lip balm. And, most important, use a broad spectrum UVA, UVB sunscreen and reapply twice as often during your chemo program. Finally, many of my customers who undergo chemo experience dryness and rashes from regular soap, so I advise them to use a gentle, moisturizing product.

Although women are most likely to turn to a cosmetic specialist for application techniques to offset the loss of eyebrows and eyelashes, others are discovering permanent makeup artists, also known as cosmetic tattoo artists. Cheryl Rosenblum, owner of Permanent Makeup of Atlanta(www.permanentmakeupofatlanta.com), who was the first licensed cosmetic tattoo artist in
Georgia, draws a distinct line between her specialty and a regular tattoo artist, whose training and dyes are different.

Many of my customers choose permanent makeup for medical reasons, she says. Cancer patients lose their eyebrows and eyelashes, or their hair doesn't come all the way back in, so I fill in the bald spots. I also address surgery scars, and
even create 3-D artificial nipples for women who've had mastectomies and don't want to go through another surgery.
An obvious benefit of permanent makeup is it doesn't come off when you sweat, bathe or swim, like regular cosmetics do. Another plus is that a professional can create a perfect shape for eyebrows, eyeliner and even lips, which is more difficult for the average woman to draw on each day.

I advise customers to fill in their eyebrows before they fall out, so they're already in place, she says. Rosenblum warns women who are interested in cosmetic tattooing to carefully select who they hire.  A certified cosmetic tattooed artist, like me,
uses organic inks versus conventional tattoo inks and applies custom color combinations so dyes won't discolor when exposed to sunlight.  Her work is also hand-drawn to give a softer, more natural look compared to regular tattoo artists, who use
machines.

Some people have a weird concept about permanent makeup, she says. They envision it looks like magic marker, but it actually looks natural. Anyone who wants to learn more about permanent makeup should go for a consultation.  Ask your health care provider for more information and a referral to a cosmetic tattoo artist if you feel it is right for you.

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