PERMANENT BEAUTY Tattoos that make you pretty

by Sharon Needles

Photos by Chuck B.


Before

Permanenet Makeup of Atlanta Licensed Cosmetic Tattoo Artist for loss of eyebrows and eyelashes



After

Permanenet Makeup of Atlanta Licensed Cosmetic Tattoo Artist for loss of eyebrows and eyelashes

Most mornings, I hate waking up. Not only do I have to endure the painful realization that my boyfriend can lie in bed, snug as a bug in a rug for another two hours, but I have to go through the cosmetic ritual that so many women have had to endure for centuries - painting the face, which depending on how many times I've hit the snooze button, can take anywhere from 10 to 20 minutes. Oh, glory be the day when I can whip a comb through my hair and walk out the door. Well ladies, it has arrived - cosmetic tattooing.

Cosmetic tattoos, or micropigmentation, is an effective and virtually painless solution to create natural looking eyebrows, eyeliner, lip liner or lipstick. Unlike conventional tattooing, the process is generally less painful thanks in large part to numbing creams and less penetration with the needle. Of course, this can vary depending on the cosmetic tattooer.

To find out how the procedure is actually done, we went to visit Cheryl Steinberg of Permanent Makeup of Atlanta. Cheryl, who works out of Another You in Buckhead's West Village shopping district, demonstrated on the lovely Linda Amaru. Linda, like many women who have experimented with the popular cosmetic procedure, wanted to give her previously tattooed brows a little lift by enhancing her sparse natural brows with a little color and shape, giving them a fuller appearance. She got her first brow tattoo about six years ago at Peter's Tattoo in Long Island, but knows all to well how difficult it can be to find a tattoo artist who will perform the procedure - many tattooers won't tattoo the face at all.


Cheryl applies the numbing cream.     

Permanenet Makeup of Atlanta Licensed Cosmetic Tattoo Artist for loss of eyebrows and eyelashes


Drawing on the eyebrows.

Permanenet Makeup of Atlanta Licensed Cosmetic Tattoo Artist for loss of eyebrows and eyelashes

To prepare Linda's transformation, Cheryl preps Linda's brows with numbing cream. Once the brows feel soothed, Cheryl draws the shape of the desired brows, outlining where the actual tattoo will be. After consulting with Linda and making minor adjustments, Cheryl applies the first layer of ink, after which she applies another numbing agent once the skin is broken, this one stronger than the first.

Many cosmetic tattooers use tattoo machines - Cheryl's, in fact, will soon be displayed in Lyle Tuttle's world renowned Tattoo Museum in San Francisco - but for the delicate eye area, Cheryl prefers using the hand poking method. For some clients, "the sound of the machine can be very intimidating, especially for someone who has never had a tattoo," says Linda. "It's very calming to have someone do it by hand."


Tattooing by hand!    

Permanenet Makeup of Atlanta Licensed Cosmetic Tattoo Artist for loss of eyebrows and eyelashes

Fine tuning with a brush and pigment.                       

Permanenet Makeup of Atlanta Licensed Cosmetic Tattoo Artist for loss of eyebrows and eyelashes


Midway through, Cheryl checks to make sure the lines are symmetrical and the shape is okay. The brow area closest to the nose is done last. Once the basic line and shape are inked in, the "thickening" of the brows comes last - a final, deeper sweep of color to give it that fuller effect.

As with other tattoo procedures, a reputable cosmetic tattooer should use sterile or disposable needles and tubes. The effect generally lasts anywhere from 12-48 months, but the time and money you save on cosmetics can be well worth it - "I just shaved 12 minutes off my morning!" says Linda. Wow, that means I could hit the snooze button at least two more times.


The finished masterpiece!

Permanenet Makeup of Atlanta Licensed Cosmetic Tattoo Artist for loss of eyebrows and eyelashes

Cheryl Steinberg has studied permanent makeup application for over five years and is also certified by the Academy of Micropigmentation. Her studio is located at the Another You salon at 3209 Paces Ferry Place and she also works out of the Atlanta Institute for ENT & Facial Esthetic Surgery in Dunwoody. In addition to her cosmetic services, she is also available for one-on-one apprenticeship training.


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